In addition to referring to the combination of cookies and guava jelly popular among the people of northeastern Brazil, Tareco e Mariola has a greater meaning in several people’s lives. That is because Baterias Moura, a company that has been operating for over 50 years in the electric storage battery market, has a social and environmental program named after this typical dessert. The program develops actions that range from environmental conservation projects to cultural activities and even to initiatives aimed at sustainable economic development.
Tareco e Mariola was founded in 1999, and was created by Conceição Moura’s, Vice President of the Baterias Moura Board of Directors. The idea has always been to contribute to the sustainable development of the communities where it operates. Altogether, there are six actions: founding and support for management of the Association of Recyclers and Craftspeople; Tareco e Mariola Crafts Center; Total Quality in Education; the Junior Achievement Mini-company Project; the Semear program and the Orquestra Viva orchestra.