Known throughout Brazil and the world, the Moura brand is a benchmark in design and strength of communication. A simple and strong design became the Company’s main identifier. An M that is designed using a lightning bolt and the company’s name.
The idea was to lend relevance to the concept of energy, nature, power and speed, something similar to a bolt of lightning in the sky. Blue and yellow colors are used to represent this idea.
Visual Identity Manual
Set of recommendations, specifications, and essential standards for using the brand, aimed at preserving its visual properties and facilitating proper propagation, perception, identification and memorization of the brand.